The Italian designer will lead the next phase of BROKIS’s creative development, opening a new chapter built on the convergence of traditional craftsmanship, modern technologies, and contemporary design.
The appointment of Federico Peri as art director marks a significant step in the continued creative development of BROKIS. The long-term collaboration will strengthen the connection between design, in-house manufacturing, and contemporary cultural influences while preserving the brand’s core values.
BROKIS is entering a new stage in its development. The aim is to reinforce a unified brand identity across its product portfolio, visual communication, installations, and international presentation. It is within this context that the collaboration with Federico Peri Studio begins.
"Over the past twenty years, BROKIS has grown through the development of craftsmanship, investment in research, and independence. Today, we feel the need to take the next step –not to change who we are, but to communicate it with greater clarity and awareness. Federico Peri shares our vision and will help shape the future of our brand with sensitivity and consistency."
Based in Milan, Federico Peri works across product design, interior design, and limited-edition collectible pieces. His sensitivity to materials, light, and atmosphere makes him a natural partner for a brand whose work begins with glass and comes to life in space.
As art director, Federico Peri will lead the continued development of the BROKIS brand identity, shaping its visual language, communication, and international presence.
"BROKIS possesses a rare quality: an authentic identity that has evolved over time through a culture of glassmaking, craftsmanship, and a constant commitment to innovation. Our task is not to redefine that identity, but to articulate it more clearly and create a stronger dialogue between the products, architecture, and the brand’s vision."
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